Description: With this book, you will also gain insight into the story of how Jeff Bezos and Amazon maintain an extremely consistent approach to innovation, exploring new markets and fostering growth. You will learn about the mindset and inner workings that drive Amazon's operational excellence, how it explores new digital markets from scratch to its unique approach to innovation. At the same time, you'll learn some of the disruptive and innovative strategies that have set Amazon apart from the fierce competition in the digital world. Including viable ideas used to change corporate culture, expand into the digital realm and become a platform that customers can trust. Rothman also provides valuable insights on *new* technologies, e-commerce marketing, online culture, and IoT disruption that only Amazon has the inside scoop on. If you want to compete and win in the digital age, you have to think like Amazon.
