Description: This book is the classic work of Professor John H. Falk, a world-renowned expert in museology research. After years of research on museum audiences, Professor Fokker summed up a model of audience experience in museums. In his view, this model is prophetic, in which the identity factor is very important in the audience visit. In the book, he also distinguishes between five audience types and analyzes the internal factors that drive them to visit the museum many times.
