Description: In 2025, 1 in 5 people in Taiwan will be over 65 years old, becoming a "super-aged society." The output value of mature industries will reach NT$3.6 trillion. A book that helps us thoroughly understand the consumer behavior and psychology of middle-aged and elderly people, and grasp the trends of the mature industry! The author of this book, Hiroyuki Murata, is an authority on Japan's aging society and the number one person in the aging industry. He has unique observations and definitions of mature-age groups, as well as incisive insights and analysis of related industries and business opportunities.
