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Hope You Like the Title: Ornamental Conifer on the New Rules of Branding

Contributor(s): Sclater, Nicolai (Editor), Giraldeau, François-Luc (Editor), Hempelmann, Iris (Editor)

ISBN: 9783967042580

Publisher: Gestalten

Hardcover
$90.00
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Pub Date: April 27, 2027

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.00" H x 0.00" L x 0.00" W ( 0.00 lbs) 272 pages

Descriptions, Reviews, etc.

Description: Advertising borrowed its visual grammar from art. Ornamental Conifer is borrowing it back. British artist Ornamental Conifer, born Nicolai Sclater, transforms the familiar language of branding into a form of personal authorship. From Porsche liveries and Formula 1 helmets to streetwear, his hand-painted lettering reclaims commercial aesthetics for optimism, humor, and human connection in a body of work where typography becomes art and craftsmanship becomes quiet resistance.

Brief description: Iris Hempelmann (she/her) studied Archaeology and Classics at Humboldt University and Freie Universität Berlin. Since joining the Berlin-based publishing house gestalten in 2011, she has worked across a wide range of cultural formats, including exhibitions, workshops, retail concepts, and books. Drawn to the spaces where disciplines intersect, she has contributed to numerous publishing projects spanning design, architecture, food, travel, and contemporary culture.

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