Description: Form, color, and typography--alongside values and vision--can make or break a brand. Framed by an interview with Pentagram's Paula Scher and Michael Bierut, this book explores the design elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right.
Brief description:
Katharina Sussek and Jens Müller have both studied communication design at the University of Applied Sciences in Düsseldorf. After graduating, they founded their own design studios independently of each other. In 2019 vista was established. The studio, which has won several national and international awards, works for large and small clients and focuses on projects in the areas of corporate and editorial design. Müller was appointed Professor of Corporate Design in the Department of Design at Dortmund University of Applied Sciences and Arts in 2019. They have published a number of books on graphic design and visual culture, including TASCHEN's Logo Modernism and The History of Graphic Design.
Review Quotes: "A brand is an amalgamation of everything that is related to a specific product or thing. And that means it isn't just the typography or the way the ad is written or the way the store looks or anything like that. It's everything."-- "Paula Scher"