Description: It was the best and worst of times. Prohibition ended, boosting alcohol sales, but the Great Depression gripped, and the threat of war loomed again. Yet commerce thrived, with ads flaunting witty copy and ever more creative visuals, pushing the new affordable luxuries like department store fashion, movie magazines and 'modern' linoleum floors.
Brief description:
Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN's Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.
Review Quotes: "The ads do more than advertise products--they provide a record of American everyday life of a bygone era in a way that nothing else can."-- "Associated Press"