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All-American Ads of the 80s

Contributor(s): Heller, Steven (Author), Heimann, Jim (Editor)

ISBN: 9783836588614

Publisher: Taschen

Hardcover
$40.00
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Pub Date: May 20, 2022

Lexile Code: 0000

Features: Multi-Lingual, Price on Product

Target Age Group: NA to NA

Physical Info: 1.80" H x 10.30" L x 8.00" W ( 4.72 lbs) 640 pages

Descriptions, Reviews, etc.

Description:

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all.

Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV" All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

Brief description:

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.

Review Quotes: "While a great visual record of print advertising of the time, it's also a social history of the products being sold to Reagan's America."-- "Creative Review"

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