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Innovation Offshoring: From Cost to Growth: Analysis of Innovation Offshoring Strategies with Evidence from European Sponsors and Asian Contract Resea

Contributor(s): Plankenhorn, Simon (Author), Knyphausen-Aufseß, Prof Dr Dodo Zu (Foreword by)

ISBN: 9783834914477

Publisher: Gabler Verlag

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Pub Date: January 15, 2009

Dewey: 658.4092

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.76" H x 8.27" L x 5.83" W ( 0.97 lbs) 346 pages

Series: Schriften Zum Europäischen Management

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Description: In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects - from a conceptual and an empirical perspective. Leading European sponsors in five industries were questioned and confirmed the majority of hypotheses, while two case studies in the Indian clinical trial industry revealed surprising insights into growth oriented offshoring.

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