Description: Many iconic brands--like Rolex, BMW, Louis Vuitton, and the New York Yankees--use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller's exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities.
Brief description:
Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.
Review Quotes: "A good logo is one you can draw from memory in the sand with your big toe."-- "Kurt Weidemann"