Description: This book presents tasks for gathering information on and interpreting user behavior in Web based systems, ubiquitous environments, social networks and traditional Web applications, in order to create new systems that personalize the Web user experience.
Review Quotes:
From the reviews:
"This volume presents a progression of ideas, starting with data gathering, extending through behavioral characterization and user modeling, and ending with applications. Extensive references to the research literature accompany each chapter, and a rather brief subject index concludes the volume. This book is suitable for researchers and graduate students looking for a survey of current trends in the modeling of web user behavior from the perspective of web data analysis or cognitive science." (R. M. Malyankar, ACM Computing Reviews, February, 2013)