Pub Date: October 19, 2010
Dewey: 381.142
Lexile Code: 0000
Features: Bibliography, Glossary
Target Age Group: NA to NA
Physical Info: 0.60" H x 10.20" L x 7.90" W ( 1.10 lbs) 222 pages
BISAC Categories:
Business and Economics | Commerce | Computers | Management Information Systems | Electronic Commerce see also headings under Business and Econ | EComme | Strategic Planning | Information Management | Mail Order | ECommerce | General see also Computers Electronic Commerce | Management | General
Description:
This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.