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Knowing the Audience and their Cultural Preferences

Contributor(s): Marcus-Quinn, Ann (Author)

ISBN: 9783639206692

Publisher: VDM Verlag

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Pub Date: October 23, 2009

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.32" H x 9.00" L x 6.00" W ( 0.46 lbs) 136 pages

BISAC Categories:

Social Science | Media Studies

Descriptions, Reviews, etc.

Description: This book explores the assumption that while the same world events are reported in popular news magazines, how the final news articles are constructed is largely dependent on cultural influences. Raw information is processed and constructed into tailor-made news articles refined to meet the specific needs of an identifiable readership. This work looks at how articles are formulated to suit an individual culture's needs.

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