Description: Originally presented as the author's thesis (doctoral)--Universiteat Regensburg, 2001.
Pub Date: January 7, 2002
LCCN: 2002398730
Lexile Code: 0000
Features: Bibliography, Illustrated
Target Age Group: NA to NA
Physical Info: 0.00" H x 0.00" L x 0.00" W ( 0.00 lbs) 166 pages
BISAC Categories:
Business and Economics | Advertising and Promotion | Marketing | Research
Series: Regensburger Beitraege Zur Betriebswirtschaftlichen Forschun
Description: Originally presented as the author's thesis (doctoral)--Universiteat Regensburg, 2001.