Description: This book is the first to provide a comprehensive overview of the influence that religiosity can have on marketing strategies, consumer behavior, and on marketing mix (product, price, distribution, and communication policy).
Pub Date: June 19, 2023
Lexile Code: 0000
Target Age Group: NA to NA
Physical Info: 0.79" H x 9.61" L x 6.69" W ( 1.34 lbs) 380 pages
BISAC Categories:
Business and Economics | Marketing | General | Religion | Comparative Religion
Series: de Gruyter Studium
Description: This book is the first to provide a comprehensive overview of the influence that religiosity can have on marketing strategies, consumer behavior, and on marketing mix (product, price, distribution, and communication policy).