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Personal Brand Creation in the Digital Age: Theory, Research and Practice (2018)

Contributor(s): Grzesiak, Mateusz (Author)

ISBN: 9783319696966

Publisher: Palgrave Pivot

Hardcover
$54.99
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Pub Date: April 3, 2018

Dewey: 658

Lexile Code: 0000

Features: Illustrated

Target Age Group: NA to NA

Physical Info: 0.50" H x 8.27" L x 5.83" W ( 0.87 lbs) 185 pages

Descriptions, Reviews, etc.

Description:

  • Explains the media evolution from a business and marketing perspective
  • Provides a history of personal branding
  • Explores the differences between traditional branding versus e-branding

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