Description: Users play an important role in innovation, both as a source of new ideas and insights and as accelerators of downstream adoption and diffusion. Their potential contribution is well known, but we understand less about how to realize this potential.
Review Quotes:
This book is a must-read for anyone involved in the innovation process, from policymakers and engineers to healthcare professionals and entrepreneurs. It challenges the traditional, top-down models of innovation and makes a persuasive case for a user-centric approach that not only meets market demands but also enriches society as a whole. This book is more than a call to action; it's a roadmap to harnessing the full potential of user inclusion, making it an indispensable resource for anyone striving to innovate responsibly and inclusively in today's rapidly changing world.
Jill Kickul, Distinguished Professer in Social Entrepreneurship, EGADE Business School, Teconlógico de Monterrey, Mexico City