Description: This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers' willingness to pay for these benefits, and on how psychology affects customers' perceptions of prices in a market. This strategic vi
Brief description: Ragnhild Silkoset, BI Norwegian Business School, Oslo, Norway
Review Quotes:
"I strongly recommend this book to management teams who want to actively make good decisions regarding pricing strategies. The book is just as good for beginners as for those who have been in the game for a while and need a refresher and good reflections, as a basis for good decision-making. Perfect professional top-up for making the right decisions regarding price and price strategies. Excellent book that is recommended."
Carina Mosæus Moan, Sales manager E-commerce and logistics Bring - Posten Norge
"This book in pricing is written by Silkoset, who is a professor of marketing at BI Norwegian Business School in Oslo. Although the book includes new and important business research on pricing, Silkoset has developed an easy-to-read book filled with examples and practical steps on how to work with pricing decisions. If you work with marketing or product development without having a structured relationship with pricing, it is a very good introduction to get started with the subject. Overall, this is a very good book for those who want to start navigating the subject of pricing."
Bjørn-Ove Grønseth, Head of department, associate professor, University of Southern Norway
"This book gives insight into various aspects of how to determine a product's price. It shows you how to set the right price, so you don't miss out on potential revenue. It is a "must read" for people and companies who have to determine the price of their products."
Marius Jorken, CEO LettBrett
"Pricing is a welcome book in an important area of which most business managers have no clear knowledge or strategy. Most fall victim to competitors' price levels and/or the finance director's cost-plus calculation.
Pricing is both an academic approach to pricing and at the same time very practical with clear step-by-step descriptions for implementation.
Recommended!"
Fredd Causevic, CEO Anfreca AS