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Meaning-Making and Political Campaign Advertising: A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity

Contributor(s): Horst, Dorothea (Author)

ISBN: 9783110709063

Publisher: de Gruyter

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Pub Date: July 6, 2020

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.54" H x 9.21" L x 6.14" W ( 0.81 lbs) 255 pages

Series: Cinepoetics - English Edition

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Description: Current research on multimodal and audiovisual metaphor has paid little attention to the media character of audiovisual images. Here is where the book develops an alternative position. Exploring the role of metaphor and metonymy in German and Polish

Brief description: Dorothea Horst, European University Viadrina, Frankfurt (Oder), Germany.

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