Action Theory and Communication Research: Recent Developments in Europe. (Mouton Textbook)

Contributor(s): Renckstorf, Karsten (Editor), McQuail, Denis (Editor), Rosenbaum, Judith E (Editor), Schaap, Gabi (Editor)

ISBN: 9783110180800

Publisher: de Gruyter Mouton

Hardcover

$340.00

Pub Date: May 26, 2004

Dewey: 302.23094

LCCN: 2004042698

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: 22 to 22

Physical Info: 1.00" H x 9.21" L x 6.14" W ( 1.70 lbs) 385 pages

BISAC Categories:

Series: Communications Monograph [Cm]

Descriptions, Reviews, etc.

Description: The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidel