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Marketisation of Higher Education: Concepts, Cases, and Criticisms (2021)

Contributor(s): Branch, John D (Editor), Christiansen, Bryan (Editor)

ISBN: 9783030674403

Publisher: Palgrave MacMillan

Hardcover
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Pub Date: May 4, 2021

Lexile Code: 0000

Features: Illustrated

Target Age Group: NA to NA

Physical Info: 1.06" H x 8.27" L x 5.83" W ( 1.59 lbs) 466 pages

Series: Marketing and Communication in Higher Education

Descriptions, Reviews, etc.

Description:

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

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