Description: The Coué method centered on a routine repetition of this particular expression according to a specified ritual-preferably as much as twenty times a day, and especially at the beginning and at the end of each day...
Brief description: Émile Coué de la Châtaigneraie (26 February 1857 - 2 July 1926) was a French psychologist and pharmacist who introduced a popular method of psychotherapy and self-improvement based on optimistic autosuggestion.