Description: "Upending the conventional theory that generational differences are caused by major events, Dr. Jean Twenge analyzes data on 39 million people from robust national surveys--some going back nearly a century--to show that changes in technology are the underlying driver of each generation's unique makeup. In this revelatory work, Twenge outlines key shifts in attitudes and lifestyle choices that define each generation regarding gender, income, politics, race, sexuality, marriage, mental health, and much more"--
Brief description: Jean M. Twenge, PhD, a professor of psychology at San Diego State University, is the author of more than 190 scientific publications and several books based on her research, including Ten Rules for Raising Kids in a High-Tech World, Generations, iGen, and Generation Me. Her research has been covered in Time, The Atlantic, Newsweek, The New York Times, USA TODAY, and The Washington Post. She has also been featured on Today, Good Morning America, Fox and Friends, CBS This Morning, Real Time with Bill Maher, and NPR. She lives in San Diego with her husband and three daughters.
Review Quotes: "Lavishly informative." --David Brooks, The New York Times