Description: Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
Review Quotes: "This is an audacious book that makes an indispensable contribution to our understanding of one of the most contradictory periods in contemporary Brazilian history. Leslie Marsh uses branding to discuss the construction of a 'new' Brazil through the discursive practices of film, photography, and television to elucidate how they were shaped by utopian impulses and challenged, but also often upheld, the inequities of capitalism."
--Ana M. López "co-editor of The Routledge Companion to Latin American Cinema"