Description: The business opportunities between the UK and the US are countless, especially today in the age of Brexit. This book, built on 30 years of cross-pond experience along with the insights of governmental and business leaders on both sides of the Atlantic, is designed to start you on your journey of Pond-crossing business.
Brief description: Mark Sutherland was born at a very young age in Irvine, Scotland, lived for a wee bit in Edinburgh, and was then dragged, kicking and screaming, into England-much to the annoyance of the gentleman in the plane seat in front of 1-year old Mark. In England, he fell in love with his new home, and grew to appreciate all of the United Kingdom. Its history, its food, its people and its opportunity. In the late 80s, Mark emigrated to the US, and landed in Missouri, home of a big Arch, and welcoming people. He's been in Missouri ever since, working in marketing, economic development and public relations, launching businesses, falling in love, raising a family, and bragging about Missouri globally. During this time, he was also appointed as the British Honorary Consul to Missouri and as a GlobalScot, graduated from Washington University in St. Louis, received volunteer awards from two U.S. presidents, played around with kilts and jets (not at the same time thank goodness), and is a regular on radio and television due to the fact that Yanks like British accents-a lot. Today he continues a long-term vision of bringing Missouri and the United Kingdom closer together and recruits people on both sides of the Pond to assist. He proudly claims to have three home countries.
Review Quotes:
"Mark's book is an important tool for transatlantic business folks to help them build economic relationships which will endure and will remain 'special.'"
Ambassador Steve Bridges
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"For companies looking at building a transatlantic presence, this book is a valuable read. It is full of actionable insights and experienced perspectives that today's business leaders in the UK and US can use to launch into the other country in a way that will help increase success and reduce risk. I thoroughly recommend Pond Business for anyone looking to build business links between our two countries."
Consul General John Saville
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"Pond Business is a short, insightful and useful read for UK/US executives wanting to do business in the other's country."
Simon Constable
Fellow at Johns Hopkins Institute
Author, Broadcaster, Commentator, Speaker
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"In today's social media driven society, one where we are constantly reminded that we are all part of a global village, it is all too easy to assume that barriers to effective and meaningful business relationships can be readily overcome. After all, we know what we mean don't we? Mark's book effectively dispels that myth: we might think we know each other but the reality is much more nuanced. The helpful pointers in this book act as an essential toolkit for any business person seeking to make the right impression right from the start. And that's when it matters most. This book provides a unique and essential guide for businesses on how to invest, nurture relationships and flourish in the USA and UK."
Donnie Jack
Scotland's Senior Diplomat in North America, 2014-16
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"If you are planning to do business in the UK, this is a must read. From practical insights to cultural perspectives and team suggestions, Pond Business is your essential guidebook to building the necessary connections with your cousins across the Atlantic."
Steve Johnson
CEO, St. Louis Regional Economic Development Alliance
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"Mark Sutherland is a consummate professional with an amazing talent for organizing information and directing people to the resources to accomplish their goals. As one who has worked with him politically, professionally and personally for two decades, I can highly recommend the wisdom in these pages."
Senator John Loudon (Ret.)
President, Gonzalez Family Office