Description:
KEEPING UP WITH THE COMPETITION features a variety of methods you can use to learn about your competition to guide our own product development and marketing strategy. The book has illustrations to help you understand what to do.
Brief description: GINI GRAHAM SCOTT, PhD is a writer, publisher, and film producer, who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing, specializing in books on self-help, popular business, and social issues. She also writes, reviews, and ghostwrites books and scripts for clients. She has written and executive produced 10 feature films, documentaries, and TV series.