Description:
Marketing Management Essentials You Always Wanted To Know guides new marketing managers and leaders with building blocks of marketing management.
Brief description: Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry.
Review Quotes:
Marketing Management Essentials You Always Wanted to Know" is a brilliant book. My students loved the ease of reading and the relatability of the text.
--Kristopher J. Patterson, Rutgers Business School
Marketing Management Essentials You Always Wanted to Know is a great book and covers many of the important foundational concepts for an introductory course in marketing management. It provides a good overview of the topic.
--Jim Lecinski, Northwestern University