Pub Date: September 4, 2018
Dewey: 303.38
Lexile Code: 0000
Target Age Group: NA to NA
Physical Info: 0.69" H x 9.00" L x 6.00" W ( 1.20 lbs) 282 pages
BISAC Categories:
Political Science | American Government | Social Science | Media Studies | Political Process | General | Political Ideologies | Democracy | Psychology | Social Psychology | Philosophy | Biography and Autobiography | History | Language Arts and Disciplines | Communication Studies | Literary Collections | Ancient Classical and Medieval | Comparative Politics | Public Policy | Communication Policy | Propaganda | Essays | Business and Economics | Public Relations
Description: Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In the hands of 'experts, ' the 'mass media' could bring about world peace.