Description:
A practical and comprehensive guide to creating your sustainable independent consulting business. Leverage your unique expertise to create content marketing that attracts clients to you. Create a sustainable business based on relationships.
Brief description: Johanna Rothman, known as the "Pragmatic Manager," offers frank advice for your tough problems. She helps leaders and teams do reasonable things that work. Equipped with that knowledge, they can then decide how to adapt their product development.With her trademark practicality and humor, Johanna is the author of 20 books about many aspects of product development. Find her Pragmatic Manager newsletter, articles, and blogs at jrothman.com and createadaptablelife.com.
Review Quotes:
"Johanna has packed this book with helpful advice and provocative questions to help you on your way to being a successful consultant. There's more in here than just getting started, however. I've been an independent consultant for close to two decades, and I find lots of advice that's helpful to me now. And I find provocative questions that help me think about where I want my consulting practice to go next. If you're consulting or considering consulting, I feel confident that you'll find plenty of value in this book." George Dinwiddie, author and consultant
"In my 30+ years of consulting, I've read many "getting started" books about client relationships and everything that goes into successful consulting. Johanna didn't stop there. She identifies the traps that seem good at the time but create uncomfortable and awkward situations. This book offers alternatives for what successful consultants can do instead. Read it, use it, and succeed on your own terms." -Don Gray, consultant and co-creator of the GROWS Method(R)
"Masterfully distilling her decades of consulting experience into clear, practical, and actionable advice, Johanna's Successful Independent Consulting offers tips for both new and seasoned consultants. Less stuffy than other books, very practical, with her unique insights, this book is a must-read for consulting success." -Jason Tanner, CEO, Applied Frameworks, Inc.
"Successful Independent Consulting is both pragmatic and insightful. It helped me identify my blind spots and offered practical tips to improve what I was already doing. Highly recommended." Joanne Perold, independent consultant at Faethm, a boutique consultancy
"Especially in lean times, it's not easy to become an independent consultant. Even great economic times don't guarantee anyone's consulting success. But if you think you'd like the rewards, such as fitting work to your life-not the other way around-Successful Independent Consulting is the book you need. Use the exercises to start, maintain, or even evolve your focus." - Willem van den Ende, independent consultant