Description: A serial entrepreneur's 60-year journey from garage startup to global success, sharing raw, unfiltered insights on risk, failure, and transformation.
Brief description: Mark Haertzen is a native of Lexington, Kentucky and a graduate of the University of Kentucky. During his 60-year entrepreneurial journey, Haertzen conceived more than fifty businesses, inventions, concepts, and charitable endeavors, some of which ended well and others that didn't. They include a drive-thru coffee shop, marketing service, real estate brokerage firm, residential subdivision, technology company, appliance manufacturer, line of cocktail mixes, board game, and a chain of self-storage facilities. Rocket Man, Inc. was his most significant venture and Stay Thirsty is his most recent endeavor. When Haertzen isn't writing or working on his next business venture, he enjoys playing poker, boating, and sitting on the beach. Mark lives with his wife, Debbie, in LaGrange, Kentucky. They have two grown sons and a granddaughter
Review Quotes:
"Stay Thirsty is an inspiring and instructive read that replaces corporate jargon
with honest storytelling." -Ted Olszak, Printed Word Reviews
"In many ways, Haertzen's book resembles other memoirs by successful entrepreneurs, but Mark offers readers much more in his comprehensive explanations of the ups and downs of his enterprise." -Kirkus Reviews