Pub Date: October 1, 2008
Dewey: 658.8
LCCN: 2008931123
Lexile Code: 0000
Features: Bibliography, Dust Cover, Illustrated, Index, Price on Product, Table of Contents
Target Age Group: NA to NA
Physical Info: 1.20" H x 9.00" L x 6.20" W ( 1.20 lbs) 237 pages
BISAC Categories:
Business and Economics | Strategic Planning | Management | General | Marketing
Description: Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. This book shows how to innovate business models to escape the gravity of commoditisation and price-driven competition.