Description: Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheet
Review Quotes: "Anyone who has to write presentations or risks suffering death by PowerPoint has an opportunity to be saved. Today many of us spend so much time working with research and data that we forget to tell a structured and engaging story. This book takes the reader on an entertaining journey, using everyone from Charles Dickens to Father Ted to underline a better way of getting a message across. Everyone in research and insight needs to read this book." --PETER HAIGH CEO, Mintel
"There isn't a dull page to this book. It fizzes with anecdotes and asides, which reveal the depths of the author's knowledge as well as the breadth of his experience. Anyone who can quote Bertrand Russell and Stephen Hawking on the one hand and Depeche Mode and Morrissey on the other is not someone stuck in an intellectual niche. There is a delight in language and some very good jokes. I, for one, would love to see tick- boxing become a competitive sport." --PATRICK COLLISTER, Head of Design, Google