Description:
One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation.
Review Quotes:
'[This] fifteen month long ethnographic study gives a detailed description of the Indian social structure based on caste, class and family hierarchies related to age and gender. The book narrates well on how the same is reflected and reaffirmed in their online spaces.'
Communication and Culture Review