Description: Brian McMahon and Joe Collins have come together to fuse a smorgasbord of images and information that embodies iconic Irish pop culture.
Brief description: Brian McMahon is the creator and curator of the award wining website brandnewretro.ie. He has been creating fanzines, Djing and performing with bands since 1978. Former member of Scheme, he Supported U2 at the Dandelion Market in 1979 with The DJ with Dublin's Jazz FM 1996-2002.
Review Quotes: "HERE is Ireland as you haven't seen it in a long, long time. A new book has offered a snapshot of some of the more bizarre stories involving the country's colourful celebrities in the Sixties and Seventies. Brand New Retro features 700 adverts, photos and articles sourced from over 50 different magazine titles in a captivating look at Irish life as it once was."-- "The Irish Sun"