Description: If the value of internal communication isn't clear to a business, that organisation will be unwilling to invest significant time and resource in it. The Five Step Value Framework draws on recognised measurement strategies to provide a mix of measures designed to help communicators demonstrate the true value of internal communication activities.
Brief description: Corin Ashby MBA, FIIC has been helping businesses improve their internal communication since 1996. During that time he has worked with many leading communications practitioners from private and public sectors in both the UK and USA. Corin was associate partner at employee engagement specialist Trident Communications before setting up 44 Communications. He holds a first-class MBA from Warwick Business School and is a fellow of the Institute of Internal Communication (IoIC).