Description: Deals comprehensively with German fashion from World War I through to the end of the Third Reich. This book explores the failed attempt by the Nazi state to construct a female image. It details the inner workings of a government-supported fashion institute and an organization established to help aryanize the German fashion world.
Brief description: Irene Guenther is Instructional Professor of 20th-century European and American History at The Honors College, University of Houston, USA and recipient of the University of Houston's Provost Teaching Excellence Award and The Honors College Student Board's Distinguished Teaching Award. She is the author of Postcards from the Trenches: A German Soldier's Testimony of the Great War and Nazi "Chic"? Fashioning Women in the Third Reich.
Review Quotes:
"This is a marvellous example of how the seemingly peripheral or mundane can shed light on the contradictions and tensions of the worst kind of totalatarian regime. It's also a susprisingly good read, excised as it is of the usual jargon that sometimes mars academic writing. Well illustrated, too." --BBC History Magazine
"The fascinating-chilling--aspect of ... Irene Guenther's detailed account of the postwar evolution of German women, is just how central a part of Nazi ideology fashion--and everything to do with appearance--became." --The Times (London) "'Nazi chic?' is a remarkable and welcome document, a careful look at familiar terrain from a fresh perspective." --London Review of Books "Guenther's thoroughly researched study takes the seemingly trivial subject of female fashion during the Third Reich and makes a convincing case for its significance....and makes powerfully apparent how fashion was often of greater concern to ordinary Germans (and to their leaders) that the trajectory of high politics." --The American Historical Review "A serious and deeply researched study of a subject that is too often dismissed as frivolous and shallow." --David Cesarani, editor of The Final Solution and Genocide and Rescue "An exhaustively researched, well-written, and highly original book. This study of how the Nazi leaders attempted to shape female appearance is a wonderfully creative work." --Jonathan Petropoulos, Claremont McKenna College, author of 'The Faustian Bargain: The Art World of Nazi Germany' "Irene Guenther has written a brilliant and chilling analysis of the politics of fashion in the Third Reich. Although fashion is often dismissed as a frivolous topic, Guenther demonstrates that for the Nazis it was an important and deeply contested ideological field, involving antisemitism, cultural nationalism, and gender ideology. Susan Sontag explored the dark glamour of the SS uniform in her famous essay, Fascinating Fascism. Now Guenther investigates how the Nazi dictatorship attempted to police the image of German women." --Valerie Steele, author of 'Paris Fashion' and 'Fifty Years of Fashion: New Look to Now' "Stylishly written, and without jargon, this is a rare work of cultural history. With its delightful vignettes and intelligent argumentation, it takes one on a delightful tour through the world of Nazi fashion. While one would expect to find only dirndls and sensible shoes, as Nazi fashion sounds like an oxymoron, Guenther uncovers a parallel world of Nazi style full of high heels, makeup, and slick ladies in French-inspired dresses (perhaps especially among the wives and consorts of top Nazi leaders)." --Eric A. Johnson, author of Nazi Terror: The Gestapo, Jews, and Ordinary Germans "Well-written, engrossing and exhaustive... By exploring this previously unstudied realm of a much-studied era, "Nazi Chic?" provides an original and absorbing glimpse into the absurdity and exactitude of the National Socialist enterprise." --Amanda Fortini, Forward "Irene Guenther's well-researched, richly detailed and thought-provoking study shows how fashion illuminates crucial issues in the history of the Third Reich. Drawing from an impressive array of archives, fashion magazines and newspapers, as well as interviews and correspondence, Guenther provides a comprehensive social and institutional study of fashion in the Third Reich. Guenther has written a significant book that deserves a wide readership. In addition to confronting some of the most important questions regarding Nazi Germany, it asks for serious thinking about the relationship between consumerism and violence." --Shelley Baranowski, Central European History Journal vol 38.3 "[T]he details [in the book] -- such as the fact the Hermann Goring liked to wear rogue and violet kimono, or that deep into the war, hausfraus out of necessity unraveled burlap sacks and reknitted them into panties -- become mesmerizing." --Nora Sohnen, eastbayexpress.com "From now on, every historian who is interested in this period has to read this brilliant book." --Francia 34/3 (2007)