Pub Date: September 24, 2010
Dewey: 338.4791
LCCN: 2018419613
Lexile Code: 0000
Features: Bibliography, Table of Contents
Target Age Group: NA to NA
Physical Info: 0.70" H x 9.00" L x 6.10" W ( 0.90 lbs) 184 pages
BISAC Categories:
Business and Economics | Industries | Hospitality Travel and Tourism
Series: Advances in Culture, Tourism and Hospitality Research
Description: Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.