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Understanding Children as Consumers

Contributor(s): Marshall, David W (Editor)

ISBN: 9781847879264

Publisher: Sage Publications Ltd

Hardcover
$231.00
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Pub Date: May 5, 2010

Dewey: 658.8342083

Lexile Code: 0000

Features: Bibliography, Index, Table of Contents, Textbook

Target Age Group: NA to NA

Physical Info: 0.80" H x 9.60" L x 6.60" W ( 1.36 lbs) 280 pages

Series: Sage Advanced Marketing

Descriptions, Reviews, etc.

Description: Looking at consumption from the child′s perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

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