Description: Fully revised and updated fourth edition of this classic journalism textbook. Practical, accessible and full of cutting edge examples.
Brief description: David Spark is a veteran tech journalist and founder of Spark Media Solutions, a brand journalism firm that helps its clients be seen as leading voices in their field through brand-quality media production.
Review Quotes: David Spark′s down to earth advice on the essentials of reporting is distilled from a lifetime of experience but as fresh and practical as if he were at your elbow in the newsroom. His newcomers′ guide to the web as a tool for reporting is especially useful
Sir Harold Evans
former Editor of The Sunday Times
To those who may think that formal journalism is a dying art this book offers a splendid rejoinder. It is for all those who purport to write that others may read
Sir Simon Jenkins
Guardian columnist and former Editor of The Times