Description: Presents a new, rhetorical approach to Peirce's philosophy that is both systematic and pragmatically warranted.
Review Quotes: 'Bergman takes a novel approach to the study of Peirce's semeiotic by modeling it as a theory of communication, rather than as an epistemological or logical theory ... In making his case, Bergman provides a comprehensive and exciting review of the critical controversies in Peirce's semeiotic. This is a book not only for those interested in theories of communication, but also those seeking a solid overview of Peirce's theory of signs.' - James Liszka, Professor of Philosophy, University of Alaska Anchorage, USA