Description:
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.
Brief description:
Stephen Schweinsberg is Lecturer in Sustainable Management at the University of Technology Sydney Business School, Australia and his research focuses on tourism and rural community interactions and national park based tourism management.
Review Quotes:
For those interested in marketing - making connections between people and their parks - this book dives deeper, uncovering philosophy, circumstance and practice in informative and often provocative ways thus challenging readers to think out of the box to design an effective marketing perspective and practice.
-- "Stephen McCool, University of Montana, USA"