Description: This book analyses the comparative advertising directive, giving background to the regulation of comparative advertising in the UK and Germany.
Brief description: Michael Spence is a Professor of Economics at the Stern School of Business at New York University, a senior fellow at the Hoover Institution, and was the chairman of the independent Commission on Growth and Development. He is the author of The Next Convergence. Winner of the Nobel 2001 Prize in Economic Sciences, he lives in California and Italy.