Description:
Design in Airline Travel Posters 1920-1970 offers an original insight into the structure of travel advertisements and the way recurrent motifs adapt to changing times and functions. It is both a semiology and a sociocultural history that explores the way advertising posters combine information and fantasy to create seductive image/texts. The book is lavishly illustrated in colour, the images constituting an essential part of the overall argument.
Review Quotes:
"The book offers a true semiological analysis of the lithographic poster, explaining its importance and specificity in relation to the photographic poster. According to Scott, the travel poster combines factual elements and fantasy but is also inseparable from an aesthetic dimension which must combine clarity (of the message) while being pleasing to the eye. The book also offers a sociocultural perspective that allows following the evolution of tourism and air travel." -Jean-Xavier Ridon, Professor of French and Francophone Studies, Faculty of Arts, University of Nottingham, United Kingdom