Description: Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Review Quotes: Matt Ragas and Ron Culp have provided communicators with a trifecta of business knowledge. Their first book provided the what, their second book explained the why, and now Business Acumen for Strategic Communicators: A Primer gives us the how of developing business acumen in our field. Once again, Ragas and Culp have made the language of business accessible to educators, students, and professionals alike.--Sandra Duhé, MBA, Ph.D., Southern Methodist University, USA