Marketing 5.0: The Role of Human-Mimicking Technology

Contributor(s): Kumar, Ajay (Editor), Ciddikie, M D (Editor), Kashyap, Anil Kumar (Editor), Akram, Hafiz Wasim (Editor)

ISBN: 9781837978168

Publisher: Emerald Publishing Limited

Hardcover

$110.00

Pub Date: March 14, 2025

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.63" H x 9.00" L x 6.00" W ( 1.13 lbs) 256 pages

BISAC Categories:

Business and Economics | Marketing | Research | ECommerce | Digital Marketing

Descriptions, Reviews, etc.

Description:

Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.