Description: From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement.Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful contributions to a sustainable future. It anticipates the imminent transformation of festivals and events through technological innovation and AI implementation. It will allow the reader to gain insights into how automation streamlines logistics, optimizes marketing efforts, and enhances the overall attendee experience.The book offers readers: - A cutting-edge exploration of the transformative impact of technologies and artificial intelligence on the events and tourism industries.- Oversight of how new technology can align with the United Nations' 17 Sustainable Development Goals - readers can anticipate insights into how AI can contribute meaningfully to understanding and addressing pressing global challenges.- Practical insights for stakeholders including actionable insights that go beyond theory.It will be an essential reference for academic researchers and practitioners within events and tourism management.
Brief description: Dr. Shruti Arora, currently working as an Assistant Professor (Guest Faculty) in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She had an experience of 14 years in education industry. Her core subjects are Marketing, General Management, International Business and Customer Relationship Management. She has attended various International Conferences and her publication includes various chapters in edited book like Routledge, Emerald, Springer and research papers in National and International UGC approved and peer-reviewed journals. She has authored a book on "Event Management and Marketing: Theory, Practical Approaches and Planning" with ISBN: 978-93-86608-61-1 in 2018 that is recommended and approved as a learning resource by CBSE, Department of Higher Educations, Government of M.P (Achievement) and two edited under Apple Academic Press, CRC. She is working as a Co-PI with Dr. Anukrati Sharma on a Major Research Project under Mahatma Gandhi National Council of Rural Education, Ministry of Human Resource Development Government of India. She is appointed as the BRICS Community of Practice (CoP) Researcher for promoting cross-BRICS nations' collaborations in co-authorship, co-supervision, co-examining, co-publishing in DHET and SCOPUS Accredited Journals, co-conferencing participation and hosting rotating BRICS workshops, seminars and guest lectures in the academic years 2023 and 2024. She has also been appointed as an External and Internal examiner for Viva-voce for graduation and post-graduation students.