Description:
Crawford and Plavin-Masterman argue that only by breaking open obstacles to broad-based entrepreneurship, both within and outside of existing organizations, can we break free from fossil fuel dependency and mitigate the spread of grievance culture and deepening global inequality.
Review Quotes:
One Size Fits None is a must-read for anyone grappling with the systemic breakdowns that seem to define our era--whether it's crumbling infrastructure, institutions, deepening climate crises, or increasing alienation in customer service. Instead of searching for a single, scalable fix (Go Big or Go Home), the authors challenge us to rethink problem-solving itself: How might we empower a generation hungry to make a change, the way Apple and Microsoft once empowered hundreds of millions through personal computing? What if we empowered local innovators to develop solutions tailored to their communities while learning from each other in real-time? The real challenge, the book argues, is redefining who we believe has the power to innovate. Backed by original research, this book makes a compelling case that such a shift is not only possible but necessary within the decade. A revolution isn't sparked by one person alone, but by countless people experimenting, sharing, and building change together.
--Sebastian Groh, cofounder and CEO, SOLshare, Earthshot finalist, and winner, Zayed Sustainability Prize