Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

Contributor(s): Gustavo, Nuno (Editor), Pronto, João (Editor), Carvalho, Luísa (Editor)

ISBN: 9781799883074

Publisher: Igi Global Scientific Publishing

Binding Types:

Paperback

$165.00

Digicover (1-4 copies)

$177.95 (Final Price)

Readerbound (5-99 copies)

$176.75 (100+ copies: $176.00)

List/retail price:

$165.00

Pub Date: February 19, 2022

Dewey: 910.28555

LCCN: 2021035508

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.83" H x 11.00" L x 8.50" W ( 2.05 lbs) 404 pages

BISAC Categories:

Descriptions, Reviews, etc.

Description: "This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions"--