Description: Adapt, embrace uncertainties and create more resilient business strategies by mastering the futuring mindset.
Review Quotes: "The future is rarely singular, and even more rarely stable. And there are few voices I would rather have in my head, to keep me company into all those futures than Scott Smith and Madeline Ashby. Drawing on more than two decades of expertise and experience, this book is an exemplary way-finding tool, full of helpful instructions and sign-posts that will be unfailing useful no matter where you find yourself. And the book is also an incantation: summon the future, they write, but do it with intentionality, a sense of purpose, and a strong moral compass!"-- "Distinguished Professor Genevieve Bell, Director of the 3A Institute, Australian National University and Senior Fellow, Intel Corporation"