Description:
- New theme: nation branding and history
- New approach: introduces a new way of thinking about nation self-projection in the international arena
- Comparison: a comparative book on the history of nation branding - there is none to date
- Intercontinental approach: that comparison reaches across several continents, including North and South America, Europe, Asia
- Interdisciplinary: historical analysis joined by expertise of media/communication scholars, political scientists
- Past and Present: connects present discourses on the nation's performance/representation with analysis of the past
Brief description:
Jessica C. E. Gienow-Hecht is Chair of the Department of History in the John F. Kennedy Institute for North American Studies at the Freie Universität Berlin.
Review Quotes:
"Reading this collection feels like one is at a workshop in which by the end of the day (in this case the end of the book) participants had worked together to gain a better understanding of the field and raised a host of new questions and concerns." - Journal of Modern History
"With a particularly impressive range of case studies that include Eastern and non-European case studies, the contributors to this volume bring to light new and hitherto unexplored episodes in the history of cultural diplomacy and nation branding, all supported by a wealth of empirical detail." - Egle Rindzevičiūte, Kingston University