Description: How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Pub Date: January 8, 2020
Dewey: 658.8
LCCN: 2018439242
Lexile Code: 0000
Features: Bibliography
Target Age Group: NA to NA
Physical Info: 0.82" H x 8.27" L x 5.83" W ( 1.05 lbs) 402 pages
BISAC Categories:
Description: How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.